Ecount News & Press Releases
Ecount® and Cavalier Telephone Announce New Refer-A-Friend Program
Leveraging Ecount's Prepaid Program, Cavalier dials up customer acquisition results
Conshohocken, PA, June 6, 2006 - Ecount (www.ecount.com), the prepaid experts, and Cavalier Telephone, a leading provider of voice and high speed internet service throughout the mid-Atlantic, announced today the launch of Cavalier Telephone's new Refer-A-Friend Program. The Cavalier Refer-A-Friend Program will reward current and new Cavalier customers with a $25 reward, loaded onto an Ecount Card, for every referral that joins the Cavalier network.
The Ecount Card is a branded Prepaid Visa® Card that enables Cavalier to deliver a reward for new referred customers. The card is universally accepted and can be reloaded with every referral. Ecount also provides Cavalier with custom and comprehensive communications to support the program. This includes a custom cardholder website, card, card package and collateral.
"The Ecount program enables us to provide a tangible reward that exponentially increases our brand exposure," stated Cavalier VP of Marketing, Andy Lobred. "For a lower cost than service credits, the Ecount program delivers an innovative reward packed with opportunities. By leveraging Ecount's program, we will appeal to a broader audience, boost multiple referrals and increase acquisition. Also, this is a great way for the Cavalier name to get out there - with every use of the Ecount Card - the Cavalier brand will get exposure in a way we could have never done before."
"Many of our clients within the telecom industry had relied on service credits as the reward for their referral programs - and those programs quickly reach a plateau," stated Matt Gillin, CEO of Ecount. "Now, with the Ecount Prepaid Program, companies are seeing tremendous, and constantly growing, results. Not only are they able to provide a valued reward with 'wow' factor, but the Ecount program really helps deliver results on many levels. For example, in a recent telecom program, we saw referrals jump by more than 300%. Our client also experienced a significant reduction in churn and saw a substantial amount of reward dollars being spent back at their site and retail partners. That is a referral program that really delivers. We are excited to have Cavalier Telephone as a client, and look forward to driving their referral program to the next level."
Cavalier Telephone will be marketing the new campaign on their website and in their billing statements. All Cavalier products and services apply for the referral reward. Ecount Prepaid Cards are good everywhere Visa debit cards are accepted.
About Ecount
Ecount provides customized prepaid programs for corporations looking for a simple and convenient way to deliver electronic payments. With products ranging from incentives to compensation to specialized rewards, Ecount offers comprehensive programs to corporations looking to influence and motivate consumers, employees and customers. Ecount's proprietary technology enables complete communication and brand extension coupled with a secure payment vehicle. More than 1,000 leading corporations, including more than one third of the Fortune 100, rely on Ecount's prepaid solutions to gain a strategic advantage in their market.
About Cavalier Telephone
Cavalier Telephone is a facilities-based, full-service local telephone company (CLEC) offering the latest in advanced telecommunications products, including advanced telephone features and high-speed Internet access for business and residential customers. For additional information regarding Cavalier Telephone, visit the company's website at www.cavtel.com or contact Andy Lobred at (804) 422-4100.