Ecount News

CompUSA Lifts Product Promos With Incentive Program

AdWeek

August 17, 2004 -- PC retailer CompUSA has come up with a way to improve its targeted product promotions via an employee incentive program designed by RealTime Media that uses prepaid cards supplied by Ecount.

Every time a CompUSA employee sells a targeted product, they log on to CompUSA's intranet, and enter the sales ticket. With every sales receipt entered, the employee gets to play an online instant win, scratch-off style game that offers up to $250 in cash prizes per sale. Every ticket is a winner, and the extra cash won is applied to Ecount Visa® branded prepaid card.

"This is a cutting-edge program that solves the major issues with employee incentive programs," said Daniel Perrone, CompUSA's director of consumer services. "It has proven to be substantially more effective than traditional methods of incenting. We are now consistently motivating team members to learn about and sell the targeted products, because they get their cash incentives instantly, can withdraw them at any Plus ATM, or spend them everywhere Visa debit cards are accepted."

CompUSA is using the instant win incentive program to promote sales of dial-up and broadband Internet, and the Motorola products necessary to power the services (such as Motorola home networking routers and cards, and Motorola cable modems). DirecTV and DirecPC satellite TV and Internet services are also targeted.

CompUSA managers can track their team's sales performance online, and employees can also view their sales history online. "Before this promotion, it was tough for employees to take an interest in targeted products, because there weren't extra cash incentives tied to selling them," said Perrone. "But, given the choice between earning their normal commission versus earning their commission plus an extra $2 to $250 for every sale, well, that's something they remember."

The incentive program runs through 2005.

By Scott Van Camp