Ecount News & Press Releases

MyPoints.com Introduces Webcertificates

Virtual Gift Certificate Enables Recipients To Shop Anywhere MasterCard Is Accepted

SAN FRANCISCO and PHILADELPHIA (November 27, 2000) -- MyPoints.com, Inc. (Nasdaq: MYPT), the industry's leading loyalty marketer, today announced its latest holiday shopping initiative: the MyPoints® Program Webcertificate.

The MyPoints® Program Webcertificate is a stored value account and can be spent like a credit card at any merchant that accepts MasterCard. MyPoints.com is exploring a similar program for merchants that accept Visa®. The MyPoints® Program Webcertificate is powered by Ecount, the makers of Webcertificate, and developers of "next generation" stored value products, virtual accounts and electronic payment solutions. MyPoints® Program members earn points for purchasing Webcertificates for their family and friends. The Webcertificate, along with a personalized card, arrives by email and may be ordered for instant delivery, or timed to the holidays or other special events. For a nominal fee, recipients may request a plastic Webcertificate Shopping Card to spend at brick and mortar retailers.

Webcertificate recipients also have the opportunity to earn points in the MyPoints® Program by redeeming their Webcertificates through merchants in the MyPoints® Shopping! network-up to four points per dollar spent through December 25th.

"The introduction of the MyPoints® Program Webcertificate adds to an already impressive number of existing holiday products and promotions," said Stefan DeCota, vice president of product marketing, MyPoints.com. "This product is exactly the kind of convenience that our members look for from us at this busy time of the year. Because a MyPoints® Program Webcertificate can be used anywhere MasterCard is accepted, it gives the recipient infinite spending options." "We are thrilled to work with MyPoints.com to help them deliver an innovative gift solution, " said Chris Wolfington, senior vice president of customer relations, Ecount. "The MyPoints® Program Webcertificate not only extends MyPoints.com's offline commerce initiatives, but also is consistent with their history of delivering value to their members."

About MyPoints.com
MyPoints.com (Nasdaq: MYPT) is the industry's leading loyalty marketer. The Company's flagship service, the MyPoints® Program, features a True Opt-in® database of more than 16 million members and provides advertisers with an integrated suite of rewarded media products-including enhanced email and dynamically-served web offers-through which to target, acquire and retain customers. The Company has sales offices in cities nationwide. For detailed product information please call 1-800-890-9351, 212-699-8050, ext. 7702 from outside North America, or visit MyPoints.com at http://www.corp.mypoints.com.

About Ecount
Founded in 1997 as C/Base, Ecount develops and supports "next generation" stored value products, virtual accounts, and electronic payment solutions. Through its proprietary payments platform, Ecount delivers its customizable turnkey solutions to financial institutions, portals, web communities, financial institutions, affinity groups, and other businesses. The Ecount platform enables companies to cost effectively acquire, incent, and retain customers through the issuance of online debit-based payment mechanisms, which facilitate payments of any type: person-to-person, person-to-merchant, and business-to-person. Based in Conshohocken, PA, Ecount is privately held. The Company is actively expanding its payment platform for wireless applications and international growth.

TRADEMARKS: MyPoints®, Cybergold® and True Opt-in® are trademarks of MyPoints.com, Inc. Other product and company names herein are trademarks of their respective owners.

MYPOINTS.COM "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Statements in this press release regarding MyPoints.com, Inc.'s business which are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding future revenue and market growth. All forward-looking statements included in this document are based upon information available to the company as of the date hereof, and the company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from current expectations. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in MyPoints.com's report on Form 10-K for the year ended December 31, 1999.